Beauty through conscious creation. Areté develops products that combine old-world traditions with modern technology. Through this, we’ve unearthed a golden era for the modern day alchemist - the stylist.

Areté’s hair care line includes botanical-infused hair and scalp care line gently refreshes from root to ends. Each recipe builds off of a nutritive blend of plant butters and oils to promote moisture, strength, and protection.

Areté’s color blends centuries of knowledge with modern chemistry, each enhancing the other. The resulting elixirs put the power of transformation in your hands. Created with Vinaplex-100 and Italian Gold oils.